SnapLogic, provider of the #1 Intelligent Integration Platform, announced the launch of its new, enhanced Partner Connect Program to help global technology, consulting, and OEM partners capitalize on the growing market opportunities for enterprise automation and integration services, a key part of the $50 billion application infrastructure and middleware software market.* The reimagined program enables partners to differentiate themselves through vertical and functional specializations, allowing them to clearly communicate their value to customers, while utilizing SnapLogic’s partner marketing and digital infrastructure tools to collaborate on new business opportunities.

In addition to supporting partners by vertical specialization, the program also breaks partner expertise out by three main functional areas – Integration Platform as a Service (iPaaS) for core application integration, data integration, and API management; enterprise automation for end-to-end business process orchestration; and cloud modernization for legacy upgrade projects. This way, the right partners will be brought in to support the right customer use cases.

“As organizations around the world accelerate their investments in integration and automation, we’re seizing on demand to expand our partner ecosystem,” said Jason Wakeam, Vice President of Business Development and OEM Sales at SnapLogic. “Increasingly, businesses are tying their growth and success to digitally transforming their operations – which means an increased need for intelligent integration and enterprise automation. We’ve designed this program to make it easy and effective for our partners to join, get onboarded and trained, collaborate with us, and quickly realize revenue from these growing opportunities.”

One of the main advantages of the Partner Connect Program is the ability for partners to utilize SnapLogic’s low-code platform to quickly build integrations on behalf of their clients. This enables partners to speed the time it takes to develop and roll-out new solutions, getting work done 80% faster, and creating opportunities for them to value price their service offerings. This allows them to apply the time and effort saved to more strategic, higher-end offerings and business opportunities.

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See our previous interview with Jason here