Meet Taylor Grosso. Channel Chief of Laserfiche. He entered the channel from the Telco world and built his experience in the channel while on the job. He believes in a hands-on approach to partner development and relationships. Co-selling and getting to understand the challenges and needs of the end-users as well as the partner is important so he can help guide his development team to improve and solve more problems. We talked about his challenges, how he feels about virtual versus in-person and how social media and digital marketing is playing a role in channel growth. Great stuff!