Dede Haas, founder of DLH Services, is a channel sales strategist and coach helping technology vendors create innovative and successful channel sales solutions and programs. She has developed and managed channel partner programs for enterprise and cloud-based products and services for small and medium businesses and for industry leaders, such as Intel Corp, where she interfaced with Fortune 50 companies, led many diverse sales teams, and increased sales growth. She has also recruited and managed channel partners throughout the United States, Europe, India, Australia, and Asia. Ms. Haas received her Certification of Achievement – Alliance Management (CA-AM) through the Association of Strategic Alliance Professionals; is Vice Chair for the Alliance of Channel Women Education Committee; has been a speaker, panelist, and moderator for various conferences and technology organizations; and is the author of The Channel Sales Guide, which was written for Virginia’s Center for Innovative Technology. Many of her articles have appeared in numerous publications such as Channel Executive Magazine, VARinsights, Channel Partners, Software Business Growth, and Strategic Alliance Magazine. Ms. Haas graduated with a BA in International Politics from The Pennsylvania State University. She loves to connect with other channel professionals, so please reach out through LinkedIn or