Alcatel is unveiling an all-new smartphone experience for TELUS and Koodo Mobile customers across Canada, with the introduction of the Alcaltel A50 and SNAPBAK accessories. Offering a perfect balance of smartphone functionality powered by Android™ 7.0 Nougat, the A50 includes the complete Alcatel SNAPBAK accessory system, including the LightUp, Sound and Power SNAPBAK covers; redefining experience driven value for smartphone users. The Alcatel A50 with SNAPBAK covers will be available online and in TELUS stores across Canada starting at $0 CAD on a two-year term or $240 CAD outright, and from Koodo Mobile for $240 CAD outright or $0 CAD on a Tab™ Small plan beginning August 18.

“Alcatel focuses on delivering the best in experience driven value for our customers and today’s announcement of the A50 with TELUS represents this ongoing commitment, “said Steve Cistulli, President and General Manager of TCL Communication, North America. “With the A50, TELUS customers get the most unique smartphone experience currently available in Canada, providing creative new ways to customize and enhance their mobile experience.”

The Alcatel A50 is a feature-packed mobile companion offering exceptional functionality in both entertainment and productivity. Stream your favorite movies and shows on the spacious 5.2-inch display without worrying about having to re-charge, thanks to the all-day 2,800mAh battery. An efficient Quad-Core processor provides smooth and seamless multi-tasking to get things done effortlessly so you have more time to do what you enjoy. Keep your content secure with features like Private Unlock that lets you hide sensitive information when sharing your phone, and Private Mode which lets you hide specific apps and photos during use so that all of your data is safe from the public eye.

With Android 7.0 Nougat, you can make your Android smartphone your own with options to configure your settings based on your preferences. Maximize your data usage with Data Saver which minimizes cell data from being used by background apps, how you’re notified like silencing future alerts from within an app, optimizing battery usage for all-day power and more.

Capture memories with the A50’s 8MP rear camera, featuring dual-tone flash so you can get the best shot any time. Squeeze all your friends in for a photo with the 2MP front-facing camera equipped with LED flash for perfectly exposed selfies. Create ready-to-share photos with photo enhancement features that come pre-loaded including color filters, time-lapse, instant-collage, and face beauty for social media worthy photos straight from your Alcatel A50.

Beyond the core features that make the Alcatel A50 a capable every day smartphone, it also offers options to customize your overall experience from the inside out. Easily transform your device theme and app icons using the exclusive Color Catcher app that uses the camera to focus in on color elements to create your unique color-coordinated phone theme with matching home screen and icons to make it all your A50 all your own.

Mix and match the SNAPBAK covers to boost the fun or function of your all-new A50. Transform your phone into an interactive LED light show using the LightUp SNAPBAK and view colorful visual notifications of incoming calls, messages, e-mails, custom patterns and more. Boost the fun of your device with the Sound SNAPBAK turning your A50 into a portable speaker with two booming 2.5 watt stereo sound speakers, plus a built-in kickstand so you can have a hands-free audio experience wherever you go. The Power SNAPBAK extends the battery life on A50, increasing your battery life up to 22 hours of talk time, 80 hours of music playback time, and 10 hours of video playback time with a slim profile of less than a quarter of an inch thick.