Time for a better PRM?

The channel partner automation market continues to heat up with more investments and new solutions that do more of the heavy lifting. The next generation PSA will no doubt handle the traditional stuff plus all provisioning – what I call the last mile. Who wins? The channel partners as vendors up their game in better supporting their ecosystems. Who loses? All of the PRMs and their supporting channel managers that are stuck in the old ways. We are exploring a new breed of tools and platforms that are going to disrupt the game for many. Check out our latest interview with this European vendor stating to make waves in the PRM world. See www.channelyze.io