Marie Wiese describes Digital Marketing has a means of reaching out to customers in a real way online to see if your value proposition matters to them.  Very first thing you should so is to develop a buyer’s persona, a profile on your end buyers.  Next thing is your value proposition should be a precise articulation in 10 words or less of why customers should do business with you. To help partners in the complex technology sector, Marie and her team have built workbooks.  To download these workbooks, go to or to Marie’s personal web site at