Kathy Kimple of OSF Digital provided actionable strategies that businesses can tap into to keep moving their business forward as we head into a new year:
- Revisit and bolster SEO so their site is better positioned in search results
- Reduce the number of clicks to product
- Implement customer service or “help” functionality on every page of their site
- Offer BOPIS (buy online, pick-up in store) capabilities
- Streamline their OMS (order management system)
Check out our last interview with Kathy in June: https://www.e-channelnews.com/julian-lee-discusses-with-osf-digital-on-its-2022-omnichannel-retail-index/
