“Doing more with less” is a common phrase, particularly when times are tough economically. Since people will naturally assume that this implies they will have to work more with fewer resources, I worry that it is not the correct message to be communicating.

“Doing better with less” makes much more sense.

Just doing stuff without a proper thought, strategy or purpose will result in random outcomes. Before you cut anything, measure at least twice!

This article is about you making one simple change in your vocabulary that can change your mindset and those around you. Stop saying “do more with less” and replace with “do better with less”.

In challenging times, people tend to make the most mistakes because they panic! In good times, people tend to over compensate and sometimes overreach. Depending on your current situation, finding the correct balance is crucial.

Laying off good talent is not wise unless you simply cannot afford it. It will be impossible to hire back and worse, they could go work for your competition. Instead, try offering them some share of the business.

Cutting back on marketing can be good and bad. If you cut back too much or invest poorly, the ROI will hurt you. That said, always remember that in slower times, your message penetrates the noise much easier as others go silent. Which means, you get more bang for the buck.

Six ways for doing better with less:

  1. Now is a good time to do an inventory of everything – talent, solution, operations, sales, marketing, website, social etc… We have a smart FREE best practice assessment for MSPs and VARs (any channel partner) – it’s worth your effort to at least have a look and ask yourself the 200 questions. We know that all of the top 50 Best Managed IT Companies Award recipients are doing very well in business and have a bullish outlook for 2024. Here are a few pics of some who are leading the pack – learn from them.
  2. Start reviewing the content we publish every day on eChannelNEWS. You will find a wide variety and all relates to the channel. It’s IMPOSSIBLE for you to not find several nuggets of value. Subscribe for free, cancel anytime. You can now find some of our content from Apple and Spotify as well as all the popular podcast platforms plus our new YouTube Channel (just getting started here so please subscribe to support us to better help the channel).
  3. Join ANY good peer-group, if you are not already part of one. Trust me now then believe me later as you will become a believer – I promise. Ask about testing out a FREE session before you buy to see if it fits for you.
  4. Tired of listening to people “educating” you towards buying whatever they are selling? Want no-nonsense advice, real education and collaborate with your peers? Discover a new generation of speakers and experts. Listen to them at any of our channel conferences (in-person or virtual) across North America.
  5. Is cybersecurity on your radar in 2024? Join the village that we have built to help the channel push back on cyberattacks called the Cybersecurity Defense Ecosystem. You can join for free and test out the freemium benefits before you go all-in. Check out all 36 steps for becoming a successful cybersecurity MSP business. First 12 steps are on us!
  6. Looking for something off the charts, crazy, exciting and fun? Come make some history with us! Get the inside scoop from our interview with our partners. Then, check out the World Hacker Games starting on February 22. We are baking out a whole new way for hackers to battle cyber vendors to test the strength of their solutions, in real time. In addition, we are hoping to redirect the youth of today towards ethical hacking and away from gaming in the hopes of filling the three million high-paying job positions that are now available.

“Do BETTER with LESS”… repeat it 10 times :o)