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Sunday, July 21, 2024

How-To Guide for Channel Marketing Plans: Examples, Resource Management, and More

Channel partnerships can be a highly effective way for B2B companies to scale their business, increase revenue, and reach new markets. Marketing only enhances your potential to succeed by reaching more...

Building Back Better Channel Partner Ecosystems

Many leading vendors are already busy reinventing their channel partner ecosystem to deliver a better experience in the digital-first economy. Jay McBain (from Forrester) does a lot of research on the topic...

StructuredWeb: Platform for Channel Marketing Automation

Over the last two years, businesses' ability to perform and sell online has become the norm. Channel marketing has adapted, survived, and thrived in some cases. What channel marketing trends will...

Top 10 things to know as we approach the end of 2023

At the recent Canalys conference in Palm Springs, California, I heard that by 2025, most channel decision makers will be millennials. It’s sort of obvious as more people continue to retire, but what...