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Sunday, July 21, 2024

Building Back Better Channel Partner Ecosystems

Many leading vendors are already busy reinventing their channel partner ecosystem to deliver a better experience in the digital-first economy. Jay McBain (from Forrester) does a lot of research on the topic...

How-To Guide for Channel Marketing Plans: Examples, Resource Management, and More

Channel partnerships can be a highly effective way for B2B companies to scale their business, increase revenue, and reach new markets. Marketing only enhances your potential to succeed by reaching more...

7 Steps to Successfully Onboard Partners

You’ve signed a new partner. Congratulations! Now what? Most newly partnered companies look at one another, waiting for leads to come flowing in, deals to be registered, and clients to call....

Homegrown Partner Portals vs. PRM: Here’s What You Need to Consider

By Daniel Graff-Radford, CEO, Allbound A homemade cookie or a bakery treat? A hand-knitted sweater or designer duds? A do-it-yourself home improvement project or hiring a contractor? Let’s be honest: any one...