How-To Guide for Channel Marketing Plans: Examples, Resource Management, and More
Channel partnerships can be a highly effective way for B2B companies to scale their business, increase revenue, and reach new markets. Marketing only enhances...
Top 10 things to know as we approach the end of 2023
At the recent Canalys conference in Palm Springs, California, I heard that by 2025, most channel decision makers will be millennials. It’s sort of obvious as...
ITA Group: Enhancing Engagement with Incentive Programs
Discussion with Ellen Linkenhoker, Channel Solution Line Manager, ITA Group
A recent survey conducted by ITA Group revealed that a significant majority of salespeople face...
Marketers without Borders
When it comes to digital marketing, there are many mission-critical moving parts. How well you manage all these parts will determine your level of...
E-Mail Signature Management with Exclaimer
Exclaimer leads the way in email signature management innovation, consistently delivering cutting-edge solutions in this expanding field.
Ashley Topping, Head of Marketing at Exclaimer,...
Making Sense (And Money) in the New Tech Ecosystem
We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that...
Building Back Better Channel Partner Ecosystems
Many leading vendors are already busy reinventing their channel partner ecosystem to deliver a better experience in the digital-first economy.
Jay McBain (from Forrester) does...
