We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that current business models will be unrecognizable in the next 5 years. Given structural changes in our economy (before and after COVID-19), new buying journeys, and emerging technologies, most firms are now considering ecosystems as the key ingredient to survival (and success). Ecosystems are different than traditional indirect channels in that they are untethered to the financial transaction and focused more on intra-firm value creation, access and attachment to external networks, and partner innovation. Join Jay McBain from Forrester as he unpacks these future trends and walk away with actionable advice on the changing tech market and how to thrive in the next stage of COVID with broader channel ecosystems.