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Wednesday, June 19, 2024

Leading Global Software Firm Rolls Out First-of-its-Kind Time Management System

Leading global time management expert HMS Software – publishers of the TimeControl timesheet system – has announced the release of TimeControl version 7.4.1, a first-of-its-kind system targeting medium to large enterprises...

Siemplify Launches Channel First Sales Model with New Worldwide Partner Program

Siemplify, the leading innovator in Security Orchestration, Automation and Response (SOAR), launched its “Partner First” worldwide channel program. Siemplify is planning to accelerate its indirect sales model via the partner community...

Kaspersky Lab Unveils a New Global Program to Empower its Partners

Kaspersky Lab is launching a new global partner program, Kaspersky United to enable partners to develop and grow their security expertise – regardless of their level of maturity. The new program...

Is Vendor-Funded Marketing (Through-Channel) Platforms Being Used By Partners?

Here is an interesting survey conducted by OneAffiniti (a leader from Australia in through-channel marketing solutions). It’s called the 2018 Pulse of the Channel survey. They did three surveys and collected...

Through-Channel Partner to End-User Sales Demand Generation

All vendors want their channel partners to sell more. To reach this objective, the vendor needs their channel partners to properly promote their solutions to their end-customers. This is so much...

Game Changer For Vendors To Build Stronger Partner Relationships

Every vendor wants to build stronger relationships with their partners. Unfortunately, only the top 10% may feel the love, mostly because they have dedicated representatives to take care of them. The...

Putting Partner Marketing Development Funds To Good Use!

Every channel partner have access to some form of Marketing Development Funds (MDF) from vendors and distributors. Typically, the amount of MDF ranges between 1% to 3%, but there is no...

Epson Becomes One of the Fastest Growing Document Scanner Brands in North America

Epson unveiled even more aggressive incentives for new channel partners joining its CapturePro Partner Program. With the help of its CapturePro partners, which doubled in growth over the past 12 months,...

Vendors Boost Their PRM’s Stickiness For Partners With A Private Social Network Add-On

With so many public social networks on the market, why would having a private social network for your channel partner community matter? Sure, much can be done on public platforms, but...

Kaspersky Makes Channel a Key Differentiator

The security marketplace is littered with way too many vendors. Trying to stand out from the crowd can be an arduous task. Kaspersky Lab has made strides to differentiate itself in the...