Kaspersky Lab Unveils a New Global Program to Empower its Partners
Kaspersky Lab is launching a new global partner program, Kaspersky United to enable partners to develop and grow their security expertise – regardless of their level of maturity. The new program...
Is Vendor-Funded Marketing (Through-Channel) Platforms Being Used By Partners?
Here is an interesting survey conducted by OneAffiniti (a leader from Australia in through-channel marketing solutions). It’s called the 2018 Pulse of the Channel survey. They did three surveys and collected...
Through-Channel Partner to End-User Sales Demand Generation
All vendors want their channel partners to sell more. To reach this objective, the vendor needs their channel partners to properly promote their solutions to their end-customers. This is so much...
Game Changer For Vendors To Build Stronger Partner Relationships
Every vendor wants to build stronger relationships with their partners. Unfortunately, only the top 10% may feel the love, mostly because they have dedicated representatives to take care of them. The...
Putting Partner Marketing Development Funds To Good Use!
Every channel partner have access to some form of Marketing Development Funds (MDF) from vendors and distributors. Typically, the amount of MDF ranges between 1% to 3%, but there is no...
Epson Becomes One of the Fastest Growing Document Scanner Brands in North America
Epson unveiled even more aggressive incentives for new channel partners joining its CapturePro Partner Program. With the help of its CapturePro partners, which doubled in growth over the past 12 months,...
Vendors Boost Their PRM’s Stickiness For Partners With A Private Social Network Add-On
With so many public social networks on the market, why would having a private social network for your channel partner community matter? Sure, much can be done on public platforms, but...
Kaspersky Makes Channel a Key Differentiator
The security marketplace is littered with way too many vendors. Trying to stand out from the crowd can be an arduous task. Kaspersky Lab has made strides to differentiate itself in the...
Microage in Recruiting Mode
MicroAge is a franchise organization with over 37 years of history with 32 partners from coast to coast. Their focus is to cater to the SMB market and MicroAge is listed...
Perimeter 81 Launches Cloud Management Platform For MSPs
The new platform not only features a sleeker, even friendlier user interface, it also includes several advanced security features to help their partners to easily and completely build, manage and secure...
