Building on its commitment to the environment,
Sony of Canada Ltd. announced today that beginning April 14th, it will expand
its recycling efforts to collect all end-of-life Sony products.

“Sony Canada’s goal is to divert all Sony products from the landfill,”
said Doug Wilson, President & COO, Sony of Canada Ltd. “Sony Canada will offer
its customers three new ways to return their Sony products for recycling.”

1. ALL Sony products will be accepted for recycling, at no charge, at
any of the 25 non-retail collection sites to be opened across Canada.
These sites will accept all Sony products, including larger items
like televisions and stereos (which cannot be collected at Sony Style
retail stores).

2. HANDHELD Sony electronics will be accepted for recycling, at no
charge, at all 79 Sony Style retail stores across Canada. Handheld
electronics include camcorders, cameras, Walkman personal stereos,
PDAs, and cordless phones. Sony Style retail stores currently accept
portable rechargeable batteries and cellular phones for recycling,
and offer a notebook trade-in program.

3. ALL Sony products can be mailed in for recycling. Shipping costs
are not covered by the program.