Rumors are again strong as reports are hinting towards Apple iTunes Unlimited.

This service could cost the customer as much as US$130 per year. Apple is expected to deliver high-quality 256Kbps music files through this service.

Apple has always been selling music on Apple iTunes. They recently added DRM free music which enables the user to play the files on third party digital media players. Regular iTunes files only play on iTunes and iPods.

Reports say Apple could launch this service alongside the release of iTunes 7.8 in October this year.