WorldNow, is leading the transformation of traditional media to the digital internet world. The ABC Owned Television Station Group, have redefined their websites and the way in which they interact with viewers utilizing WorldNow best of breed workflow tools.
The ABC Owned Television Stations relaunched their web sites Monday, with a new video centric theme. The architects said they’ve made the Web sites look and feel more like TV news — more video.
All 10 ABC Owned Stations — including WABC-TV New York, KABC-TV Los Angeles and WLS -TV Chicago — launched the new sites, which include a “customizable dashboard-style control panel” and an enhanced video-on-demand platform to make it easier to find and view the videos, graphics and text. Since it is all about brand and money, the advertising components are traditional pre rolls, as well as new methods to integrate the advertiser’s message. “We felt our old Web sites looked more like newspaper Web sites,” said Bill Burton, Executive Vice President of Digital Media for the ABC Owned Television Stations. “We tried to make them more like television.”
WorldNow technology is central on the new ABC sites. “We are so very proud to provide enterprise level video workflow tools. The consumer video experience is truly amazing by giving consumers a digital and large format rich 16×9 “media player” to their world,” said Tom Guzik who leads the WorldNow Video Business Unit.
“We’re excited to see our efforts in place,”
WorldNow president and CEO Gary Gannaway said. “[ABC-owned stations President] Walter Liss and Bill Burton really wanted to break away from the traditional TV Web site, and WorldNow is ecstatic to be providing the video technology behind these cutting-edge sites.”
