This new option will permit customers to select the VAIO notebook model of their choice online and receive it within four to seven business days after it is built and shipped directly from the factory.

“Customers now have the option of going to and selecting a model from a wide range of pre-configured models that best fit their needs, be it personal or business,” explained Puneet Jain, Product Manager, Notebooks, Consumer Audio Visual/Information Technology Group, Sony of Canada Ltd. “The models offered online have been specifically configured to appeal to a wide variety of customers.

“This new initiative makes an ideal destination for our customers to obtain all the information they need about our products as well as make their purchase online,” added Mr. Jain. “As the notebook PC continues to play a larger role in the lives of our customers, whether they are at work or play, it is increasingly important that we allow them to have access to technology to meets their exacting specifications. Our online build-to-order option at represents a major step in that direction.”

The Sony VAIO notebook PC ranges in suggested list price from $2,199 to $3,999.