NeWave, Inc. today announced that it has signed an agreement with Custom Switching Technology Inc. (CSTI) to develop a ‘Click-to-Talk’ communication system for NeWave subsidiary ‘Click-to-Talk’ technology enables potential customers to enter their phone number online and then connect live via telephone. By placing Click-to-Talk buttons in strategic positions on a web site, visitors have easy access to company representatives without leaving the site or initiating an outbound telephone call.

Newave Media President Aaron Gravitz stated, “The initial beta tests we’ve run using ‘Click-to-Talk’ have been extremely encouraging. A new and unique advertising medium has now been created which we believe will not only significantly increase our response rate but lower our customer acquisition cost, thereby enhancing our bottom line.”