CVS Launches World’s First Digital One-Time-Use Camera

    CVS/pharmacy today announced the
    nationwide launch of the CVS Digital One-Time-Use Camera line, which includes
    the world’s first disposable with Picture Preview capability, available
    exclusively through its store locations. The camera is the first one-time-use
    camera to offer a color LCD screen, providing consumers a complete digital
    photography experience — including instant viewing and retaking of shots
    — in an easy-to-use, worry-free, point-and-shoot format.

    The CVS Digital One-Time-Use Camera with Picture Preview is the first to
    combine the most popular features of the fast-growing digital camera market
    with the wildly popular disposable format. Built on the Pure Digital(R)
    Imaging Platform, the camera features a 1.4 inch color LCD screen for instant
    review and deleting capabilities, letting consumers snap away and delete
    images until they get the exact shot they want. Other functions include a
    fully automatic flash, metered exposure control, and a 10-second self-timer
    feature. A second camera, the CVS Digital One-Time-Use Camera with Delete
    Feature, offers all the same features but without the LCD preview screen.
    Both cameras hold 25 great pictures and are fully recycled after processing.

    Processing is made simple by returning the camera to a CVS retail location
    for 25 digitally enhanced, film-quality prints and a photo sharing CD. Built
    with advanced sharing software, the photo CD requires no installation, and
    includes its own email system to simplify email photo sharing. Even first-time
    computer users can easily share photos, slideshows, and create and send
    greeting cards to friends and family.

    “At CVS we are committed to bringing breakthrough digital imaging services
    to our customers,” said Grant Pill, director of photo and imaging at
    CVS/pharmacy. “A first of its kind, the CVS Digital One-Time-Use camera is a
    great new way for anyone to try digital. And, this worry-free camera is
    perfect for vacation getaways, school trips — any occasion when a more
    expensive camera is better left at home. These cameras truly make digital
    photography accessible to everyone in an affordable, simple way.”

    “People are buying digital cameras in record numbers because they want the
    benefits digital technology provides,” said Michelle Slaughter, director of
    InfoTrends’ Digital Photography Trends service. “Bringing these features to
    the highly successful one-time-use market — especially the ability to review
    and delete pictures, as well as immediately see and share your results on the
    LCD screen — is a logical next step in the digital revolution.”

    Through its partnership with Pure Digital, CVS is the first to bring
    digital one-time-use cameras to the food, drug and mass channel markets.
    Exclusively available now in over 1,000 CVS locations nationally, the cameras
    will be available in over 3,000 stores by this holiday season. The CVS Digital
    One-Time-Use Camera with Picture Preview retails for $19.99. The CVS Digital
    One-Time-Use Camera with Delete Feature retails for $9.99.